Full Name: Tracy Panase
Franchise Location: Reading and Western Mainline (Oaks), PA
How did you get started with JBF?
My husband and I have owned other franchises together in the past. One day, he received a brief from the International Franchise Association (IHA) about this hot new franchise called Just Between Friends. My friend, who went on to be a partner in the business, always wanted to own a consignment shop. It seemed like a good marriage of her love for consignment and my passion for franchising. Neither of us had ever been to a JBF sale and the concept was totally foreign to us – we just knew it sounded like a brilliant business model.
How long have you owned your franchise?
I have owned the two territories for 6 years. The first 5 years, I was fortunate enough to have a great partner. For the past year, I have been the sole owner of the Reading & Western Mainline events.
What is the most rewarding part of the business?
Seeing the growth of the sales has been super special to me. I love the fact that as the events have gotten bigger, we have been able to help more people in the communities that we serve. More shoppers means more saving, more consignors means more donations to our charity partners and consignors making more money means that we are helping local families make ends meet. It really is a win/win.
How do you balance family and friends with being a successful business owner?
At the recent JBF conference, I had an opportunity to talk about this very subject. I’m a firm believer in the concept of “genius time”. We all have our gifts to give and I am really good at 3-4 things – that is where I chose to spend my “genius” time. The other areas are equally important, however it’s going to take me 3x longer to do because I’m simply not good at everything. These are the types of things that I chose to delegate.
When did you consider yourself a success as a JBF Franchisee?
The day I have the confidence to quit my day job – I’m not there yet!
Go-to coffee order?
Grande in a Venti cup so there is lots of room for cream.
If you could have lunch with any woman, who would it be and what would you order?
I would have lunch with my mom who passed away 9 years ago. I don’t think I
would order anything at all – just tell her all the things I wish I would have said while she was alive and how much our children have grown.
Best advice you’ve received?
From my dad when quoting his favorite football coach – “The will to win is important but the will to prepare is VITAL.” I like to think I am always a little over prepared.
I wish I knew how to ______.
My perfect day off would be spent:
On a beach with a big fruity drink in hand and no cell phone.