Our Just Between Friends franchisee of the week is Kim Colburn. Kim owns two sales in Visalia and Fresno, California. She and her husband Gary have 4 children ages 8, 7, 6 and 2. “I love helping my community through JBF!” Kim said.
What happens at a JBF event?
JBF is the one-stop shop where you can get rid of items that your children have outgrown and recoup some of the money that you spent on purchasing those items.
For a shopper, it is the one-stop shopping place where you are able to come and save between 50-90% off what you would normally spend for the same items at a retail store. What is also great about JBF, you don’t have a go from store to store, garage sales, or mess with Craigslist (having strangers come to your house). Plus, you don’t have to deal with online auctions and trekking to the post office to ship items. With JBF, all the advertising and work is done for you. You bring your tagged items, drop them off to be inspected and after the sale is over you get a check in the mail for 65/70% on all the items that you sold! What is not to like about that?
What makes for a successful JBF event?
For me it is having an event that is well organized. Consignors want to consign their items at a place where shoppers feel they can find the items they need for their children at a price that doesn’t break the bank for their family. Having great communication with your consignors and shoppers is important so they know what to expect when they come to your event.
With social media outlets, such as Facebook, Twitter and LinkedIn so relevant in how we communicate, what effect do these media outlets have on your business?
Facebook has been a great tool! It has been a way to have contact with people throughout the year so you are always getting your name out there, not just twice a year. For me, I share information that not always pertains to the sale like freebies, recalls and tips for moms. I can say that it does work! I saw another person post about free ice cream and a person posted that “Kim keeps us up on all that info!” So I feel that people are not only coming to the Facebook page for everything JBF, but also for other info.
When did you personally feel you were successful with JBF?
I would have to say the fall of 2009 when I got the invite to the Top Achievers Reception at conference for my Visalia sale. Until that point, I didn’t have any idea where I stood in the realm of other JBF sales. To be honest, I thought I was at the bottom of the pack. I even called Shannon and asked what the criteria was for being a top achiever. I joked and said, “Having a sale?” I am proud of my sales and work very hard to have the best sale that it can be.